Welcome to the new standard

A commitment to being prepared

wherever the day takes you.

A portable preparedness kit designed to help you stay clean, comfortable, and confident.

Shop now

Most days don’t allow for a proper reset.

And the day doesn’t pause so you can go home.

By midday, you feel the difference.

THE COMPLETE RESET

Refresher mist
Individually wrapped Gooch wipes (16x)
Cotton emergency underwear
David’s dental floss
David’s toothbrush
David’s charcoal toothpaste
Luma breath spray
C.O. Bigelow Blue Elixir deodorant
C.O. Bigelow Herbal Mint Salve
Discreet carrier pouch

Shop nOW

WHEN

Any time you need a quick reset.

  • After the gym
  • At work
  • Before a date
  • During travel
  • On hot days

Where It Goes

Designed to fit discreetly in:

  • Work bags
  • Gym bags
  • Carry-ons
  • Backpacks
  • Glove compartments

THE CORE RESET

A PREMIUM HYDRATING REFRESHER MIST 
DESIGNED FOR THE MOMENTS THAT SNEAK UP ON YOU.

Gentle on skin. Tough on sweat, odor, and friction.

USE IT WHEREVER YOU NEED IT — FACE, UNDERARMS,
OR ANYWHERE IN BETWEEN.

• 16 individual wipes• 1 reset mist • 1 carrier pouch 

Shop now

why? Because sweat, odor, and friction do not wait until you get home.

The Gooch Kit helps you stay fresh and comfortable throughout the day.

For who? men who value preparedness, convenience, and personal standards.

How It Works

Designate a Home

Choose where your kit will live.

Keep it in the place where you are most likely to need it or where you take your daily reset.

  • Car
  • Work bag / Desk
  • Gym bag
  • Carry-on
  • Bathroom drawer

Pack Your Essentials

Stock your daily carry with the items from your kit.

  • Wipes
  • Refreshing mist
  • Salve
  • Luma Breath Spray
  • Other daily must-haves

Reset

Use your kit whenever you need a quick refresh.

Return to your day feeling clean, comfortable, and confident.

Build a simple daily reset routine and stay prepared for whatever the day brings.

Be Prepared. Stay Fresh. Move With Confidence.

The Gooch Kit is a discreet, all-in-one mid-day refresh system for men.

Shop now