OUR WHY?
Kit Standard & Co. was founded on a simple idea: personal care should be practical, accessible, and designed for real life. Led by our Chief Curation Officer, DeVanté Rollins, we partner with best-in-class manufacturers, designers, and logistics providers to deliver a seamless experience from concept to customer. We're committed to raising the standard for on-the-go hygiene and self-care. By making self-care accessible, discreet, and travel-ready, we help our customers feel clean, fresh, and confident—wherever life takes them.
- CHIEF CURATING OFFICER, DEVANTÉ ROLLINS
Sid Smith
Syd Smith is a seasoned private aviation specialist with years of hands-on experience managing high-touch service for elite clientele, including celebrities, executives, and high-net-worth individuals. With deep knowledge of both the in-cabin experience and behind-the-scenes operations, she understands the exacting standards of luxury air travel—from amenities and in-flight presentation to ground coordination and client expectations.
She currently advises Kit Standard & Co. on the strategic development of our Air Kit and other premium offerings, ensuring our product experience aligns with the refined needs of first-class and private jet passengers. Her insight bridges hospitality, luxury, and functionality—helping us create kits that not only impress but integrate seamlessly into the rhythm of modern travel.
ASIA RAINES
Asia Raines is a seasoned business strategist with over a decade of experience across operations, logistics, marketing, and team development. Her expertise in scaling systems and optimizing customer experience plays a critical role in shaping The Kit Company’s women-focused offerings, including our travel and wellness kits. With a sharp eye for process improvement and consumer insight, she helps ensure our products meet the evolving needs of a modern, on-the-go lifestyle.
Josh Heller
Joshua Heller is a legal advisor with experience in business planning, structures, and long-term asset management. He supports Kit Standard & Co. in ensuring our business is built on a solid legal and financial foundation. His guidance helps us navigate growth with clarity, compliance, and confidence.
OUR BRAND PARTNERS
At The Kit Company, we’re committed to partnering with best-in-class brands and manufacturers to deliver elevated, high-quality essentials across all our kit offerings. From personal care to travel, every item we include is carefully sourced to ensure it meets our standards for performance, design, and reliability. Our goal is simple: to create a seamless, premium experience for every customer, wherever life takes them.